【FUZE】Iced lemon tea 341ml*32

[FUZE] Lemon Iced Black Tea and [Nestea] were once tea brands under the Coca-Cola Company , but their market backgrounds and development paths are different:

1. Brand Relationship

• Nestea : It was originally a tea brand jointly launched by Nestlé and Coca-Cola in 1991 and is sold in many markets around the world.
• FUZE TEA : It is a tea brand acquired by Coca-Cola Company in 2000, focusing on fruit-flavored tea drinks.

2. Business adjustment and replacement

• In 2017, Nestlé and Coca-Cola terminated their cooperation , and Nestea returned to the Nestlé brand in many markets, while Coca-Cola fully promoted its own FUZE TEA as a substitute for Nestea in many countries.
• In the Chinese market , Nestea gradually withdrew, and Coca-Cola focused on promoting FUZE lemon iced black tea as its core fruit tea product.

3. Main differences

in conclusion

Currently in most markets, FUZE Lemon Iced Tea has become a substitute for Nestea , inheriting the original market positioning and user groups, while Nestea is still mainly sold in some regions such as Europe.

$0.68/can